About the Author

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Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

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How the Apple Investor Will Succeed in 2009

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iTunes Store

First of all, let me wish everyone a Happy New Year and my sincerest wish for your good health and prosperity in the year to come. Also, I want to let you know that I have fully recovered from my bout with pneumonia, and plan to resume the Apple Investor podcasts next week.

Many of the Apple Investors in the Wilderness survived, weathered, or cushioned the crash of 2008 by taking a predominantly defensive cash position. All this past year, but particularly starting in July, we’ve been professing Capital Preservation over all else. And in early September, just before the whole house came tumbling down, I implored people to listen to what the market was telling us, that it was heading for disaster. There was no special insight that I had over others, many people saw this coming, some knew that the financial and housing markets were heading for an imminent collapse back in early 2007.

Here we are, starting anew in 2009, hoping to put aside the worst year in market history since 1931. Last year the Dow Jones industrial average fell 34%, the Standard & Poor’s 500 index lost 39% and the Nasdaq composite index slid 41%. And of course our favorite company, Apple declined an incredible 57%!

It seems surreal that a company, that is in all respects the defacto leader of the technology sector, and a vibrant example of strength and innovation, yet it was so beat up in the market, there’ do doubt a stark disconnect between Apple the company and AAPL the stock. How does an investor reconcile this disconnect and make intelligent decisions going forward, if there’s such a disparity between fundamentals and market performance? If I had the definitive answer to that question, I wouldn’t be writing this post, my wife and I would be taking in the dulcet sights and sounds of a tropical beach somewhere.

There are strategies you can employ that will get you closer to your personal nirvana, even in such turbulent and confusing times. The first thing you need to do is a reality check, then second is to draw on your common sense. So the reality is that we’ve just come through the worst market in 85 years, and things aren’t going to get better in the near term, perhaps not even until 2009 is over. In fact, most are predicting that the economy will get worse before it gets better. Now that’s a sobering reality that can be difficult to fathom, but you must if you want to profit. And why should you expect anything different? After the crash in 1931, the markets continued to struggle for several years.

Has our government and Fed learned anything since then that will help us avoid a repeat of that pattern? I don’t think so. In fact I think they are all clueless on what to do, and that these bailouts are a shot in the abysmal dark. The Fed has no idea if throwing billions, no trillions, at the problem will make it go away. There’s no precedent, there’s only wild speculation.

Ok. Now’s the time for common sense. We got ourselves in this mess because we borrowed ourselves to the brink of disaster, now we are hoping to rescue ourselves by borrowing magnitudes more. Huh!?!? I know the economy is a complex thing, way beyond me or any other individual to understand, but let me offer this bit of common sense. If you maxed out all your credit cards, bought a house that was five times more expensive than you could afford, then squandered any ability you had to pay it all back, what would you do? Take out another loan, or maybe max out another credit card? Are you friggin kidding me?!? All this is doing is pushing the hurt further down the road, and making it bigger, way bigger than what got us in the mess in the first place.

Think about it. How is expanding the deficit by unimaginable proportions going to get us out of this mess. Do we simply go on the assumption that foreign countries will just keep financing our debt by buying our bonds? And what’s going to happen as the value of the dollar starts declining because of this debt. Are we to assume that people will be Ok with buying 30 year treasuries, and clipping coupons for 1% or 2% will work while inflation eclipses that at 5%, or even higher?

Ok. Back to common sense and some more reality. Last year the sub-prime mortgage bubble burst, this year, the ARM mortgage bubble is going to burst, and it will be as big, if not bigger than the sub-prime bubble. So, we know there’s going to be even more hurt and a further devaluing of the dollar. So, is cash the right thing to move towards? Are equities in US companies the right place to put your money? You might make some gains in the near term, but what will it be worth later on, when inflation from our drunken borrowing kicks in? The answer is very little.

In the near-term, I think certain technology companies, like Apple, and health care companies will provide some gains. Also, any discount retailer, like Walmart or the dollar stores. But as time passes, and unemployment grows, and we throw more money at the problem, inflation is going to rear it’s ugly head. And at that time the only thing worth anything will be commodities, like gold, silver and the basic materials that we need to produce things, that will feed people and build things.

So, my strategy is to take advantage of any near-term rallies that we might have to relieve the oversold conditions created by the crash, then migrate those positions to commodities by the first quarter.

Email Alert Service
If you want to learn more about Technical Analysis and get daily and intraday updates of the markets and how Apple is performing relative to the markets, then sign up for the Apple Investor Alert Service. It’s completely free! You’ll receive HTML formatted alerts with analysis, tips, and education guides. You would easily pay $100 per month for similar services, but you get it free by signing up.

After filling in your name and email address, you should expect a confirmation message sent to your email account. Make sure you follow the directions on this email to complete the sign-up process.
For more information, please contact Zach at zach@zacharybass.com
  • marcos
    Commodities are too volatile a play. I think today's AAPL run up is a bear fake. No volume lets it run but, as you said, once the big boys get back in their seats, they're going to move it south, big time.
  • marcos
    btw, Jobs' health is probably bad going to worse but the decline to appear at MacWorld is simply the reason given not Jobs' health.
  • Bryan
    We're getting our Jan 20th Rally.

    More buyers than seller right now. S&P finally cleared 918.

    Odds say we move up now. Market has clearly mellowed and made a short-term bottom. We are seeing the round up now. Perhaps we get close to 1000 on the S&P in the next couple of weeks.

    No reason to buy AAPL imo. Too much risk. Better buying the market.

    Jobs health is old news until actually proven. We've heard it before.

    I agree that Gold is the play later this year.
  • mybear
    "I think AAPL could lose as much as 25% of it’s value in the next couple of days"
    -Zach Bass (a.k.a Ernie Varitimos) Dec 30, 2008

    Nice call dickhead!
  • You're taking my statement out of context. I preceded this with... "If the story is true, and it’s verified"

    I didn't say AAPL would lose 25% unconditionally.
  • mybear
    Except you never even considered the possibility that it wouldn't be true.

    You've been saying that AAPL was headed for the 70's for weeks, and all of the sudden it is contingent on the possibility that a false rumor put out there by some stock manipulator might be true?? How very convenient for you especially since the stock has gone up now. Nice way to cover your ass there.

    Any "real" AAPL investor would have known that Gizmodo has been notoriously inaccurate and biased when it comes to Apple news and that they have been shamelessly used as a means to bear raid AAPL shares before. Why did you not disclose this to you 'faithful'?

    If you had done your 'followers' any service you would have told them to buy shares on the obviously fake news. But that would had required you to admit that you were wrong now wouldn't it.

    Zack Bass investment philosophy- Buy High/Sell low
  • hwyflier
    Damned I am good! Check out this post from me last night regarding Steve's health which I knew all along. Why did I decide to post last night? I don't know. (See next to last comment from note attached).
    Argus Research analyst: Apple CEO Steve Jobs is healthy
    Friday, January 02, 2009 - 01:04 PM EST

    "Pretty much nobody is picking up the phone at equity research firm Argus
    Research this morning, so take this as unverified: the firm’s analyst on Apple
    (AAPL), Wendy Abramowitz, this morning lowered her price target on Apple to $145
    from $155, while affirming that she does not believe Apple CEO Steve Jobs’s
    health is deteriorating," Tiernan Ray blogs for Barron's.

    "Abramowitz lowered her earnings estimate for Apple for the December-ended
    fiscal Q1, from $10.1 billion and $1.54 in EPS to $9.7 billion and $1.52, which
    appears to have mainly to do with the fact that December’s margins will be lower
    than the December quarter of 2007 when the company was riding the release of the
    Leopard operating system," Ray reports.

    Full article here.

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    Reader Feedback: ( = registered)

    Jan 02, 09 - 01:17 pmComment from: Marco Macro
    I hope Jobs does a surprise visit! That be a nice treat!

    Jan 02, 09 - 01:24 pmComment from: R2
    Then why can't Apple or Steve Jobs himself come out and say it?

    Jan 02, 09 - 01:27 pmComment from: pxlmixer
    Who cares what happens to SJ. We have the technology to clone him - Apple may
    already has the patent on the SJ clone.

    One of these days we may get a visit from the Walt Disney clone...

    Walt Disney - who is that? Seems like his legacy has lasted and grown... maybe
    not to the same effect he would have imagineered yet the ideas that Disney
    developed live on. Long live (the idea of) those who take risks and fight for
    something they believe in to improve the quality of life.

    Jan 02, 09 - 01:38 pmComment from: LordRobin
    Steve Jobs needs to come out on the stage at MacWorld and beat a man unconscious
    with his bare hands. Only that will stop the rumors!

    ------RM

    Jan 02, 09 - 01:51 pmComment from: Arnold Ziffel
    I think Steve ought to come on stage limping, on crutches, with a

    gauze bandage on his head just to tweak the rumor mongers.

    Jan 02, 09 - 02:00 pmComment from: Splat
    I think SJ has launched Apple and is no longer NEEDED. Sure it is nice to have
    him around but at some point Apple needs to leave the SJ NEST and fly. Holy cow
    you guys, SJ has given Apple a pretty darn sweet send off.

    Jan 02, 09 - 02:46 pmComment from: funnylady
    I pray that SJ is healthy & strong and stay that way for a long time.
    If he is my idea is...

    SJ walks on stage after Phil finishes keynote with an apple in his hand (tossing
    it a bit as he greets everyone). Shortly after that, just as Steve is about to
    bite into the apple, someone dressed as the Grim Reaper follows him onstage.
    (Give audience time to laugh)

    SJ faces Grim Reaper and says: "I guess my time has come, huh?"

    Grim Reaper says: "Well you were supposed to be dinner tonight" (Grim pauses and
    rubs belly) "But I had an analyst for lunch and now I have indigestion."

    SJ: "Oh. Well they cause indigestion even when you don't eat them."

    Grim Reaper says: "Well, I guess dinner cancelled for tonight." He sighs and
    then say: "Uh, do you do anything good for indigestion?"

    SJ hands Grim Reaper his apple.

    Jan 02, 09 - 03:04 pmComment from: spyinthesky
    Because R2 they would have to do it again next week and the week after. Its
    simply pointless playing that game.

    Jan 02, 09 - 03:09 pmComment from: ken1w
    @ R2

    > Then why can't Apple or Steve Jobs himself come out and say it?

    Because all of this tech media attention before Macworld is exactly what Apple
    wants.

    At some point, when the media frenzy has reached its peak, Steve Jobs will
    appear looking fit and healthy. It may be during Macworld, or it may be later to
    suck away the media coverage from CES. Whenever it is timed, that event will
    destroy the short sellers doing the stock price manipulations, discredit anyone
    in the media who fell for the rumors and reported on it, and reduce future rumor
    mongering about his health.

    As long as Steve Jobs is fit to be CEO, Apple is doing nothing wrong here. In
    fact, they are playing it very clever (as usual). Media manipulation is one of
    Apple's core competencies.

    Jan 02, 09 - 03:20 pmComment from: gws
    if SJ were very or gravely ill, it would be unethical and perhaps illegal not to
    reveal it. The SEC would have a field day.

    No news is good news.

    - gws

    Jan 02, 09 - 03:48 pmComment from: other side
    SJ has launched Apple and is no longer NEEDED. Sure it is nice to have him
    around but at some point Apple needs to leave the SJ NEST and fly.

    Apple tried that once already.....

    Jan 02, 09 - 03:49 pmComment from: confused
    Why doesn't Apple or Steve himself come out and way what his health is?

    Why do we need third-parties to tell us what's up?

    Jan 02, 09 - 04:00 pmComment from: bros grimm
    I think Steve ought to come on stage limping, on crutches, with a gauze bandage
    on his head just to tweak the rumor mongers.

    Try this:

    The lights turn way low, except for a single spotlight on the stage.

    Slowly and in silence, pallbearers in black robes solemnly carry a coffin up the
    center aisle, and set it onstage under the spotlight.

    The coffin opens up, Steve leaps out, and says "I understand there have been
    concerns about my health..."

    Imagine the ride AAPL would take in those few minutes!

    Jan 02, 09 - 05:30 pmComment from: ml
    @gws

    the SEC is useless. they let a guy run wild on a 50 billion ponzi scheme.

    Jan 02, 09 - 06:02 pmComment from: gws
    @ml

    this is true, but they'll come down hard on the little guys...

    Jan 03, 09 - 02:57 amComment from: MacSheikh
    Steve should be wheeled out on stage strapped on a wheelchair. Just to play
    everybody.

    Jan 03, 09 - 03:53 amComment from: disposableidentity
    Lordrobin. Amen. And I'd be the first volunteer to take that beating.

    Jan 03, 09 - 06:04 amComment from: ralph from berlin
    "she does not believe"? who cares what she does or does not believe?

    and her outlook is based on the fact, that december margins are lower... häh??
    how does she know?
    i bet even apple at this moment doesn't know the exact margin they had last
    quarter.

    no facts, no information, just believes and feelings.

    everytime i read such a pure and utter nonsense it is unbelievable to me what
    these analyst do and write and how they get away with it. unblieveable.

    our system is in serous trouble when there are only morons left as the main
    players.

    please, could someone build a database for these analysts and their statements
    and hold them responsible, establish a score-system based on the accuracy of
    their predictions. so that for instance next time abramowitz "believes"
    something, we can check her former believes and can tell her that her believes
    are usualy wrong.

    we need some kind of facts and ongoing evaluation to hold theses analysts
    accountable for their writings.

    Jan 03, 09 - 12:24 pmComment from: good yuks
    Just to play everybody

    Steve Ballmer should come out in a black turtleneck, and tell us about some
    insanely great new idea.

    And for the One More Thing, introduce Jobs.

    Jan 03, 09 - 12:29 pmComment from: other side
    no facts, no information, just believes and feelings.

    Aww give Wendy a break, she's just in the wrong business.

    High-level public office would suit her much better.

    Jan 03, 09 - 01:02 pmComment from: Cubert
    Lord Robin,
    What an excellent idea! I'd love to see a Steve Jobs - Steve Ballmer slugfest!
    Just distract Ballmer with donuts and watch out for his flying chairs.

    Jan 04, 09 - 12:39 pmComment from: hwyflier
    Steve did not have "classic" pancreatic cancer, but a rarer form of islet cell
    cancer which is a grouping of cells within the pancreas responsible for the
    production of insulin among other things. This is why his prognosis is
    distinctly different. As for that 5 % that do well with classic disease, the
    thought is that they were probably misdiagnosed. Steve is probably fine, free of
    his original disease, but is now probably suffering from the digestive problems
    and post-operative problems that can accompany this type of pancreatic surgery.

    Jan 05, 09 - 04:24 amComment from: Richard Liar
    I think I saw Steve Jobs at my daughter's school the other day, and he looked
    fine.

    Reader feedback page 1 of 1 pages:
  • hwyflier
    Beat that prediction Zach!!
  • Bryan
    Why announce this now? Are they using it as a cushion for flat news?? I don't expect bad news.
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