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Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

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How Low Will Apple Go?

Disclosure: Cash

Please note that I’m not asking if Apple will go lower, I’m asking what is the lowest you could possibly imagine that Apple’s stock price will go. Do you think we’ll reach last week’s low of $85, or will we shoot past $85? Perhaps you believe that we’ve already reached the bottom, and that this current move in the markets is simply reflexive from that huge surge on Monday?

This past Sunday I wrote a post suggesting that AAPL and the markets have not yet seen the bottom by a long shot. And as I said, “just for kicks” let’s make a prediction that the bottom of this Bear was not yet within our grasp, but at levels too dire to even imagine. I said 50 seemed to be the ultimate bottom for AAPL based on the charts, but I’m going to revise that upward because Apple has no debt, and most companies are getting hammered because they have debt. So I’ll put a premium on apple of about $24 a share, which represents the cash they have in the bank.

So, for the S&P the Bear bottom I came up with was 775, this would represent fair value in terms of a price to earnings ratio at 15. Currently the S&P has a PE of 17. So that’s another 15 percent, in terms of price, that the S&P would have to drop to reach that level. If we extended that to AAPL, with a current price around 95, that would come out to somewhere in the low 80s.

 

 

Now this is all predicated on the market gravitating towards its fair value. I don’t know if that’s a valid assumption or not, but it seems reasonable that a market would move towards that level in such a decline, perhaps even overshoot it some before settling on it. So if we overshoot some, many stocks are going to be sucked into a black hole. Apple may overshoot 80, but it has a strong balance sheet, and good price support right around 74, so that’s where I’m going to put my money, right at 74. If it reaches there, I’m all in. If we manage to test 85, then I’m 25 percent in, if we hit 80 I’m 50 percent in.

The S&P 500 appears to be consolidating into a Bearish continuation pattern, that you might liken to an inverse pennant. If this pattern plays out, I would expect that after Wednesday’s (October 15th) rough decline in the markets, that we will see a bounce of some sort, and find resistance just under 1000.

 

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  • chris
    Zach you didnt consider Apples balance sheet prior to suggesting a bottom of 50?? Seems like you should have considered that first.... especially before you go and make your suggestions public?????
  • I simply used a historical low as the lowest support level that I could imagine. It was plotted in July of 2006. It seems rather draconian and unfathomable. So I reassessed based on other historical price support and took into account Apple's cash position. No complex mathematics, just a SWAG based on my intuition. S.W.A.G. is an acronym for Scientific Wild Ass Guess.
  • I really enjoyed this. It's easy to see a rally assume everything is great and try and get in. This is just the beginning and if history teaches us anything... Market hit real bottom in 1932 I believe when depression started in 1929... Also many most definitely lost their shirts buying when they thought it was bottom and watching their money vanish as it approached it.

    Another wise person told me "it's not wise to catch falling knives; chances are you'll get cut". Time to wait this out. Patience is a virtue isn't it?!

    P.S I'm liking the if it hits 80... Go for the gusto. Nothing worse than thinking you got a good deal to wake up to realize you're losing your shirt.
  • Trying to do technical analysis in this PANIC environment is worthless.

    But I enjoy your site as I continue to cry!

    HH
  • MacJeff
    Hi Hardhead
    I don't agree with you. I think the technical anlysis by Zach (specialy this one) gives a proper inside look and I think it's very plausible. Even in a panic environment there are certain kind of 'rules' and market-behaviours to expect.

    Zach points that out very clearly.

    And yes... APPL around 100 makes me cry too but... it's reality at this moment.
  • marcos
    I believe that the people of America and the children and such, and Iraq and I believe uh, uh, uh, the hysterical maybe number is 69. Ok. I believe at 69 I am all in but at 74 I uh uh, maybe and such half in.
  • I'm with you marcos!
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