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Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

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Apple Investors the Bailout Won’t Stop What’s in Apple Store

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I’ve recently come to grips with where this economy is headed, with or without the bailout. And there is no doubt that a bailout bill will stem the imminent collapse of our global financial system. But this bill is not a panacea. The fundamental economic and financial problems will still be there. What the bill will provide us is a temporary perch from which we’ll get a good look at where we are going. And from that perch we’ll get the opportunity to plot a sensible path.

From an Apple fundamentals point of view retail sales will likely suffer in the coming quarters. The reason is simple; consumers are faced with mounting pressures that affect all manner of consumer spending. With climbing unemployment, declining consumer spending, and more restrictive consumer credit, people will be purchasing fewer PCs and personal devices like MP3 players and smart phones.

At the same time I believe this is an unique opportunity for Apple, with zero debt, Apple will be able to capture market share in a way that would be fundamentally impossible for other companies of lesser means. Perhaps this has been the underpinnings to Apple’s hint of a ”future product transition,” during their last earnings conference call by Apple CFO Peter Oppenheimer, that will reduce profit margins, but will have features and be at a price point that will make it impossible for others to compete.

Oppenheimer  - Apple expects 31.5 percent gross margins in the fiscal fourth quarter, impacted in part by a future product transition that “I can’t discuss today.” But the new, unnamed product will continue to have “technologies and features that others can’t match,”

Was Apple prophetic? Did they see and plan for this economic calamity? Was their cash hoarding strategy the first step in the master plan? And then once the economy slips, is the plan to introduce a family of low margin, compelling products, that will simply blow away the competition? As Apple approaches $25 billion in the bank, it would seem they will be uniquely positioned to grab significant portions of both consumer and enterprise PC markets.

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  • JDL
    You SO right!
  • Thom
    I agree, the IMMEDIATE future is bleak but in the long term Apple has a HUGE chance of gaining considerable market share and is positioned to weather the storm better than most. the big question is going to be hpw long and how deep this economic trench is going to be.

    As I've said, I'm in cash and will not buy any consumer discretionary company right now, especially one that doesn't give a dividend but Apple is on the top of my list when the fog clears and I'll still continue to buy their products when I can.

    After watching the debates I'm not too optimistic, neither one shone and neither one flopped but neither one would admit that we need to seriously cut back on spending AND raise taxes a bit to clear out our massive deficit - and trust me I hate taxes. I'm the son of an Audit side accountant and the son-in-law of a CPA so I speak taxes and I hate 'em but we got bills to pay, big time.....

    Everybody out there, whether I like ya or not, keep your cash tight, buy gold (the real stuff not the etf) and be conservative and we'll get through this and can debate another day.
  • twilliamsen
    You need to cut spending AND raise taxes, not one or the other.
  • Thom
    I sadly agree.
  • KDK
    Very true. Good article.
  • Zune
    Talk is cheap
  • Apparently you're an expert with such an economy of words.
  • zachhhhhh
    looking to setup you next audience for a play...?
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