About the Author

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Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

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Apple Analysts You Don’t Know But Should

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Every Apple Investor is conditioned to expect a wild ride during Apple earnings calls. Because no one knows what to expect, you can’t put any faith in analysts’ prognostications, they almost always miss, and usually to the down-side. Yet every Apple quarterly earnings conference call follows the same pattern. Apple reports great numbers, the world goes nuts, shares skyrocket; then an Apple executive will invariably make a bearish remark, the world’s collective jaws drop, sparking an equally volatile selloff. It’s an emotional roller coaster.

After the call the analysts run for cover, spinning into CYA mode, performing poetic revisionist interpretations of their prognostications, in an attempt save face. I’ll have to admit though, Apple is tight lipped, and it must be difficult to collect and analyze all the required information. But you would think that analysts and their deep pocketed firms, with the tremendous resources and contacts at their disposal, could do a better job providing guidance to the rest of us.

Why do we pay such credence to these professional analysts when they are so consistently wrong? I’m really tired of hearing quotes like, “much better than analysts expected,” or “analysts missed the boat.” You hardly ever hear a report like, “man the analysts nailed that one.” So, I have to ask the question, do we really need these professional analysts, especially when we have in our midst, a few very talented, independent Apple enthusiast that provide comprehensive and accurate earnings analysis for FREE?

Recently, Andy Zaky of the Bullish Cross Blog made the news with his excellent Apple Q3 earnings report. His report was recently featured on SeekingAlpha and mentioned on Ken Ray’s Mac OS Ken podcast. Andy provided a comprehensive treatise, taking into consideration a wide range of data points, market conditions, readily available public information, and intelligent and insightful analysis. Andy is usually on the bullish side, but his analysis is as good as any of the “professional” analysts. And Andy isn’t a spin-meister.

Then we have Deagol, a member of the MacObserver Apple Financial Board. Deagol’s analysis is remarkably accurate and comprehensive. It’s absolutely amazing the depth that he provides, not only for this fiscal quarter, but his past work and future guidance as well. You can find his research and analysis on StashBox. You can also search his name on AFB and find an excellent debate of the facts, figures between Deagol’s and other AFB members.

So, with analysts in the Wilderness like Andy and Deagol, who needs these so-called professionals? Quite frankly, I’ve had it up to here with some of these pros, because their personal biases and their employer agendas seem to taint there reporting. I believe analysts have way too much power, and go unchecked, with many people’s fortunes tied to their missteps. I propose a rating system for these “pro” analysts, and a special widget, so that every time they appear on the web, you should be able to hover over them or their work and get their handicap.

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{democracy:2}


  • Claudio Lizzola
    I completely agree on a rating system and on the widget. A public rating system that is based on the rightness or fallacy of analysts' prognostications would be of great help to everybody and, may be, will free the field from so many morons. It will also be an incentive for more accurate analysis.
    I suggest your board should take care of this. Many members are very fond of Apple products but, I'm sure, they are more fond of their own investments.
  • Storm
    Zach:

    Would just like to commend you on the success of your site and wish you a happy 4th of July. About the analysts, you are so right. Everyone has an agenda. All the best to you, my friend.

    Storm - Jim
  • taojones
    the problem with rating them is that once published these things have a life of their own once out of the barn these word horses run on their own ( jobs health as an example) what we need is a re do on language use! we need people to stop saying "significant" when they mean "barely measurable" and in my book 51% to 49% does not scream "mandate" we need to publicly hold these people to task (as zach does) if the lawyers in the country had told Colin Powell that a picture of a truck and a vial of baking soda was not "evidence" but merely an exhibit 4000 young boys would be alive today. we need to be able to et facts on this stuff and judge for ourselves or at least be able to investigate the logic path that led these "analysts" to their conclusions lest we get our fortunes annihilated by their analysis
  • XamaX
    Exactly, you nailed it my friend. While Zach has a point that anal-ysts affect our wealth and general well-being, the bottom line is that it's always up to us, the individual reader, to be responsible for our actions, of which reading is included.

    Sadly, it will be many years until responsible readers happens on Planet Earth - maybe a deluge is needed to make that happen - so I'm afraid Zach takes the cake for the advise on the assertive action we need to put out. And by "we" I mean someone else other than me with programming skills.

    From my part, I post a lot telling anal-yst parroting article writers [to go take it up where they most enjoy] how wrong they and their paying friends are using the politically incorrect but extremely adequate wording "anal-ysts" . I urge everybody to do this. I believe it is up to the anal-ysts to deserve better treatment from their audience.
  • bionzo4
    the problem is that the analysts are not able to be accurate, the problem is that they they posts their facts in the way they need them to get the stock to the point they want it, therefore it is at least with aapl very difficult to predict the stock movement of aapl in short term. Better you consider and guess where the marktetmakers goal might be for expiring dates and earnings, in longterm I suppose that the performance of the stock will mirror the sucess of the company..... at least, I am still hoping for it.....best wishes....
  • jh
    Not sure that this is accurate: "...Apple executive will invariably make a bearish remark, the world’s collective jaws drop, sparking an equally volatile selloff....

    There are so many cretins trying to damage/manipulate this stock that it's bearly (pun intended) worth holding. Unless you enjoy heartburn, unfortunately.

    I'm long, but it is truly awful.
  • jh
    To elaborate further on what I just posted, every day Apple shareholders hold their collective breath as the stock drops, what, something like 4 or 5 points in a half hour or so and spends the rest of the day clawing back to its 'almost-high-of-the-day'.

    We get kicked in the nuts on a regular basis. Beginning to think I must be a masochist.

    Assholes in the media: Savitz, Cramer, et al., continually poison the waters whenever the stock is climbing, or especially, on a bad day. Is Jobs healthy? What's the succession plan? Has Apple hidden the iPhones? DISGUSTING!

    The stock is about where it was a year ago.

    If the earnings are great, the stock sells off. If earnings are bad, well let's not even go there...

    Best company, best products, best leadership. And what do you get?

    You get the pleasuer of a bad dream that never seems to end. Starts over every day when the market opens. Finishes, who knows when...

    Wallstreeters enamored of companies that make UGG boots. Solar firms with P/E's in the triple digits. One trick ponies like RIMM.

    Come on!!!!!!!!!!!!!!!!!!

    signed, Just about had it...
  • Damn JH, such doom and gloom! I'm not saying you need a therapist or anything, but why don't you do yourself even better and join our investor group? There you'll find like minded Apple enthusiasts where we help each other become the best investors they can be and deflect, if not turn into a weapon against the malfeasance spewed by guys like Savitz, Cramer and Sacconaghi.

    Learn more here: http://www.zacharybass.com/about/zachs-investor...

    -zach
  • XamaX
    Is that group therapy? :D
  • That's exactly right! Group therapy!
  • Then we have Deagol, a member of the MacObserver Apple Financial Board. Deagol’s analysis is remarkably accurate and comprehensive. It’s absolutely amazing the depth that he provides, not only for this fiscal quarter, but his past work and future guidance as well. You can find his research and analysis on StashBox. You can also search his name on AFB and find an excellent debate of the facts, figures between Deagol’s and other AFB members.
  • SEO
    Well Deagol’s analysis is remarkably accurate and comprehensive...I guess the public rating system would be of great help to everybody and definitely will free the field from so many morons. It will also be an incentive for more accurate analysis.
  • Thank you for the article.
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