Just Like the iPhone But Crappier
Where have all the innovators gone? Is Apple the sole possessor of creative genius, the lone leader of usability and aesthetic, the single creator of new markets, the only company that knows what buyers want before they know themselves? It would appear so. Just look at all the imitators of iPhones and the all-in-one computers trying to duplicate the iMac experience. This isn’t a new phenomenon by the way. Apple has been the de facto leader of innovation in the personal computer industry from day one. But now it appears Apple will lead the way from hereon-in with consumer devices as well, a la the iPod, iPhone, and iPod Touch.
You may have noticed for example, that smart phones with iPhone-like features are no longer called “iPhone Killers.” That’s because no one has come close to dethroning the Super Phone maker. And attaching the “Killer” moniker invokes a standard they cannot live up to, which invariably tags the device as an also-ran before it makes it to the store shelves. The latest such phone is the Samsung Instinct offered by Sprint. The best Sprint can do is create a manufactured shortage, and time that shortage just before the release of the 3G iPhone in order to steal some marketing thunder. They can only hope that unsuspecting consumers, that want a “hot” device, will place an advanced order.
We’re all familiar with the old cliche that imitation is the sincerest form of flattery. But Apple imitators have taken it to a new level by seeming to build it into their business model. They are simply resigned to wait for the next Apple innovation, and then do their lemming best to create a knock off with hopes to capture the leftover bread crumbs. Why don’t they just give Apple a retainer?
Come on folks. If you want the most innovative products in the world, that are designed from the ground up with your needs in mind, that just feel right, and work the way you would expect them to, just go Apple. Trust me, you won’t regret it.
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June 29, 2008 at 12:57 pm
[...] Zach Bass put an intriguing blog post on Just Like the iPhone or iMac But CrappierHere’s a quick excerptYou ...
July 25, 2008 at 10:48 pm
[...] Michael wrote an interesting post today onHere’s a quick excerptWe’re all familiar with the old cliche that imitation is ...