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Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

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Dell PC Orphaned at Apple Store Genius Bar

I was at the Genius Bar in the South Shore Plaza Apple Store, in Braintree Ma, waiting to get a stuck latch on my MacBook Pro unstuck. And there was this Dell PC just sitting there, for quite a while, at least for the 1/2 hour I was in the store. There wasn’t anyone within range that appeared to be associated with it. Perhaps the owner was embarrassed and kept a comfortable non-discrete distance, fearing jeers or ridicule?

I felt sorry for the poor gray box, being treated like the black sheep of the family. Or, maybe it was a covert undercover spy pod, with a hidden camera and microphone. All I know is that it couldn’t have looked more out of place, among all those sleek aluminum MacBook Pros and T-shirt wearing geniuses. Speaking of T-shirts, the store employees had a much wider variety of colors and slogans that I hadn’t seen before.

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