About the Author

author photo

Zach Bass (a.k.a Ernie Varitimos) is Chief Bloviator of Investor in the Wilderness. He has 30 years experience as a Tech Maven, Investor and Consultant. Zach has been using Macs since their introduction in 1984, and investing in the markets just as long. His mission is to help guide all level of investors through the Apple Ecosphere and make sense of the markets. Zach's take on Apple, the markets, and life pursuits, will keep your mind tuned.

See All Posts by This Author

ZACH BASS - Apple News Shorts

Apple Inc vs The Big Apple
According to Apple, the logo that the New York City’s GreenNYC Campaign has chosen is too similar to Apple’s logo, and says stop it or else. The nonprofit tourism and marketing office is obviously playing off the “Big Apple” nickname for NYC. But Apple won’t have it saying it infringes on their trademark, and has filed a formal oposition (.pdf). The logo is a stylized Apple with a stem and leaf that morphs from an infinity symbol.

Coffee break, should we go to Starbucks or McDonalds?
Could you have imagined seriously considering that choice in years past, please! BloggingStocks.com reports that McDonalds is going upscale with lower prices and designer coffee. They are also refurbing stores with mock-Starbucks furniture and Wifi. Sure, a Grande at Starbucks will set you back four bucks, but they’ve got iTunes and free Wifi. Decisions, decisions.

iTunes is Now Top Dog in US for ALL Music Retail
Apple surpassed WalMart recently as the number one retailer of music, period. That means iTunes sells more music than WalMart’s brick and mortar and online retail combined! But Apple can’t sit on their laurels. The number one social network, News Corp’s MySpace just announced a new online music venture with three top labels. It was just this past February that iTunes sped past Target and Best Buy to become the number two retailer. Seems only yesterday that Amazon was gonna clean Apple’s clock with DRM-free music at bargain basement prices. Does Apple have any weaknesses?

blog comments powered by Disqus